Music in your ad: check the campaign, not just the track
Music permissions need to match the specific advertising use, including the work, the recording, the media and the territories involved. A library listing or a broadcaster’s agreement should not be treated as a universal clearance. Build a rights dossier and have the relevant parties confirm its scope. SpotFactory’s planned generator has no confirmed music licence terms published here.
Use the right starting point for each market
Official guidance is available from organisations including GEMA in Germany, SUISA in Switzerland, SACEM/SDRM in France and SIAE in Italy. Their pages address particular uses and arrangements; they are starting points for your questions, not evidence that one authorisation covers every part of a campaign. Ask which rights and parties remain outside the arrangement being discussed.
Describe what you are actually planning
Keep the exact track reference, recording source and supplier documents. Write down the advertiser, message, media, countries, campaign period and proposed variants. Distinguish a new recording of a composition from the use of an existing recording. If an international rollout is only a possibility, flag it rather than describing the initial local campaign as the final scope. This gives the people advising you a concrete project to assess instead of an open-ended request to approve a song.
Check the documents before choosing the final track
For each proposed source of music, ask for the terms that apply to your intended advertising use. Record what has been confirmed, by whom and for which version of the campaign. Keep unanswered questions visible. A payment receipt alone may not explain the permitted use, and a familiar track may require a different discussion from a production-music catalogue. This guide does not decide those questions or provide legal clearance.
Carry the approvals into delivery
Give the person managing delivery access to the relevant documents and version list. Revisit the dossier when a market, medium or recording changes. Do not assume that the production file carries the information needed to explain its permissions. SpotFactory currently provides local briefing preparation, with its own audio engine planned; no production music rights are promised. This rights page requires specialist review before publication, and an actual campaign needs advice appropriate to its circumstances.
Frequently asked questions
Does library music mean unrestricted use?
Check the licence for the exact track and intended use. Ask a qualified adviser or the relevant rights contact to resolve any gap instead of relying on a general catalogue description.
Who should keep the rights records?
Appoint a named owner within the campaign team. The dossier should remain accessible to whoever approves reuse, commissions adaptations or sends the recording to another recipient.