Create an audio ad, step by step

Write the decision before the dialogue

A useful brief states the audience, the occasion, the offer and the next action. It also names the medium, required duration and person responsible for approval. If the offer has a deadline or restrictions, collect them before writing. Leave out background that will not help a listener decide. This gives the script room to sound natural instead of forcing a voice to race through everything the business could possibly say.

Build a scene the listener can follow

Entirely fictional example: “The first warm evening deserves a little room to breathe. At Willow Yard Café, our spring terrace is ready for a slower end to your day. Bring a friend, find your favourite corner and enjoy something freshly prepared. Check our opening times before you visit. Willow Yard Café. Make a little time for outside.” The business and offer are invented. Any adaptation needs verified details, a real destination and a timed spoken read.

Direct the reading with a purpose

Give the reader a clear intention, such as a relaxed invitation, and mark the information that must remain easy to hear. A pause can separate the situation from the offer. Music should support that movement rather than fill every gap. If the script exceeds the required duration, remove a competing idea before increasing the pace. The voice catalogue and direction controls of SpotFactory’s planned generator have not yet been confirmed.

Approve in an order that avoids rework

First approve the facts and wording. Then check the performance and music, followed by the final mixed file against the recipient’s requirements. Have someone listen without looking at the script and repeat the brand, benefit and action. Keep a record of the approved version so later changes can be traced. Export formats, music rights and purchase terms for the future service remain open; preparing a brief today does not commission production.

Frequently asked questions

How do I know whether the script fits?

Read it aloud at the intended pace and time the complete message, including pauses and the ending. A word count is a planning aid, not proof of the finished duration.

Should I choose music before writing?

You can describe the intended mood early, but do not let a favourite track dictate unsupported claims or an awkward script. Confirm permissions before committing to the recording.